Email marketing is absolutely not obsolete. And this is even more so the case when it comes to E-commerce. However, configuring your email marketing campaigns to be effective requires a lot of work, from writing the emails themselves to planning a sequence and finally connecting it to your website.
For E-commerce stores, this becomes far more complex, as we would want to schedule email follow-ups based on a wide variety of events (E.g. Abandon cart, Subscriptions, Order confirmations, and more!) This is where an effective email marketing platform comes in.
What does Omnisend do?
Omnisend is a fully-featured marketing automation platform built for growth-focused E-commerce stores. Omnisend allows store owners on platforms like Shopify, Magento, WooCommerce, Bigcommerce to automate their sales and customer engagement process. As an omnichannel marketing platform, Omnisend’s tools are not limited to only email marketing! It also enables users to tap into SMS, web push notifications, popups and customizable forms to grow their audiences and scale their online stores.
Email Marketing
With email marketing at the core of its services, Omnisend’s entire system is designed to make creating effective email campaigns easier and more customizable than ever before. Automating your email marketing sequences means touching base with your customers using contextualized, relevant and enticing messages at the right time, to the right person.
If this sounds like a lot of work to get things started, Omnisend has pre-built templates that integrate well with ecommerce platforms like Shopify and WooCommerce. This means that you can enable fully-configured welcome emails, abandoned cart flows and order update sequences, literally at the click of a button.
Speaking of templates, Omnisend doesn’t only have templates for automated workflows. It also has an entire collection of design templates to go along with its visual drag-and-drop editor. This means that you can skip the tedious and time-consuming process of aligning images and text while creating beautiful email newsletters without writing code. Not to mention, there are interactive widgets that you can add into your emails and messages that bring in products and discount coupons to increase conversions!
Segmentation
Thankfully, Omnisend’s detailed automation planner also allows us to personalize our sequence of messages based on a customer’s shopping behaviour, personal data and past engagement with campaigns. Using its smart segmentation tools, brands can customize messages for specific channels and experience the benefits of hyper-personalized automated email campaigns.
This means that ecommerce brands have the ability to segment their audiences and target each segment with tailored messages in order to drive sales more effectively. For example, you can set up a flow where an abandoned cart email is sent when a customer leaves without checking out their items. After the initial email, based on whether the email is opened or not, you can send different emails to test different headlines and offers.
Refining your sequences to identify the best performing emails is also made easy with dynamic reporting and in-built A/B testing tools. This is where Omnisend’s entire system works in sync to provide performance metrics that help marketing teams iterate and perfect their campaigns over time.
Omni-channel Marketing Tools
But beyond email marketing, Omnisend also allows ecommerce brands to leverage additional channels, all on the same automation workflow. This includes check-ins on SMS, web push notifications, Facebook Messenger, WhatsApp texts and many more. And on top of that, there is the option to sync your audience segments over to Google or Facebook to run retargeting ads on active customers who are more willing to buy from your brand.
Omnisend also helps you to grow your database of subscribers with interactive signup forms, exit intent popups, customized landing pages and even gamified widgets like a Wheel of Fortune!
Is Omnisend for me?
Picking the right email marketing platform is an important decision. But the best part is that Omnisend has a Free tier for users to try out the platform before committing. And even the paid tiers are one of the more affordable packages in the industry, especially considering the features and tools that you would have access to with Omnisend.
Not sure if Omnisend is for you? No worries! Check out our article on GetResponse vs Aweber and learn more about another 2 email marketing platforms in the space! If you’re curious to learn about how email marketing works in a marketing funnel, you can also read more about funnels and funnel strategies on our article about the 5 main steps to a funnel
GrowthFunnels is a global web design, E-commerce and digital marketing agency that specializes in helping small brands and startups scale their businesses online. As a full-service provider, our services include social media marketing, SEO/SEM, email marketing, and strategy coaching.
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